Australia’s first benchmarking report shows that senior leaders can drive fundraising success – but there are barriers in their way.
Boards, CEOs and Heads of Fundraising of for-purpose organisations play a crucial role in achieving fundraising success, but only 8 per cent collectively rated their organisation’s Board, CEO and Head of Fundraising as strong or very strong performers in this space.
This is one of the key findings from the National Benchmarking Report on Fundraising Leadership: For Boards, CEOs and Heads of Fundraising, an Australian-first initiative from Noble Ambition, an Australian leader in fundraising strategy and capacity building for Boards and CEOs.
The report is based on a July 2021 survey that explored the role of fundraising engagement and leadership in achieving impact in the for-purpose sector. It is supported by the Fundraising Institute Australia, Perpetual, Creative Partnerships Australia and Equity Trustees.
One hundred and eighty-nine Board Chairs, Board Directors, CEOs and Heads of Fundraising completed the survey, with respondents asked to rate their own performance, as well as those of their senior leadership colleagues.
The report offers the first evidence-based insights into how leaders engage in fundraising, how they perform, the barriers senior leaders face in maximising their engagement and impact, and how organisations can support their leadership teams to achieve excellence in fundraising outcomes.
It captures six case studies of high-performing organisational fundraising leadership from the Garvan Institute of Medical Research; the Australian Chamber Orchestra; the National Library of Australia, Equality Australia, Australian Progress and the Melbourne Theatre Company and a series of discussion questions to help organisations apply the report outcomes to their own fundraising activities.
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