The Australian Ballet’s success is both its culture of philanthropy and business of philanthropy. The Australian Ballet (The Ballet) and its community are referred to as ‘family. This sense of family is echoed throughout the Ballet’s communications, events and engagements. This genuine community and sense of family can only be sustained when philanthropy is the collective responsibility of the Company.
Not only culture, but the business of philanthropy and fundraising is highly strategic, supported by effective systems and business operations across the company. These structures, systems and process behind the scenes provide efficiencies and professionalism that support the culture of philanthropy.
To be successful in fundraising, you must ask. Even as you are welcoming your new boss for dinner in your home, no opportunity is lost in demonstrating the importance of giving, and asking.
For a culture of philanthropy to be sustainable, it must be the whole organisation’s responsibility.
The business of fundraising – structures, systems and processes – are essential to support both revenue generation and embedding a culture of philanthropy.
To be successful, you have to have the courage to ask. A lot.